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85 (Mostly) Free Tools That Every eCommerce Store Owner Needs To Know About

85 (Mostly) Free Tools That Every eCommerce Store Owner Needs To Know About

by John Larkin

John runs the blog here at eCommerceLift and is a verified Shopify Expert. Interested in an initial growth consultation? Click here

7 years ago

85 (Mostly) Free Tools That Every eCommerce Store Owner Needs To Know About

Looking for some special online resources that will make life as an eCommerce store owner that little bit easier? We’ve got you covered!

 In fact, we’ve got 85 awesome and (mostly) free resources that you can find and use with ease to help you manage your store more effectively. From streamlining your website to improving your social, media interactions, there is definitely something in here that you can use. 

Social Media

Quintly – Learn more about your social media with this analytics tool

Buffer – Schedule your social media posts

Follower Wonk – Get more in-depth Twitter analytics

Viral Woot – Manage & grow your Pinterest account

Iconosquare – Manage & grow your Instagram account

RiteTag – Find the best hashtags for you on social media
Keyhole – Track what is trending in social media

Conversion Score – Discover how influential your store’s Facebook page is

Beevolve – Easily understandable social media analytics for small business

Bitly – Shorten links to your website

TweetDeck – Get better results with Twitter

Shared Count – Track your shares and likes 

My Top Tweet – Discover what tweets your customers respond well to

Pin It Button – Get your customers pinning your products for other customers to see

Prime Loop – Share social media links and remarket to those who click

Klout – See what has an impact in your social media 

Social Image Resizer Tool – Make your images look better on social media
Timeline Slicer – Have your images look their best on Facebook

Spruce – Tailor your images to look better on Twitter

Hootsuite – Manage your social media with ease

Tweriod – Find out when it’s best for you to tweet

Feedly – All of the blogs you follow in one feed

Like Analyser – See how effective your Facebook page is 

Images resources 

Skitch – Take screenshots, add annotations and modify images quickly

Gimp – Make your images stand out with this photo tool

Death To Stock Photo – Free monthly images perfect for blog pictures

Adobe Photoshop Express – Improve your store’s product photos

Canva – Great blog graphics, social media covers, presentations, etc. with ease
TinEye – A “reverse image search that finds the origin of an image 

Splitshire – Another great stock photo site

PicMonkey – Make fun images for your content and social media 

Picography – More lovely stock images for whatever you need

Remove The Background – Get a clean product image by removing backgrounds

PicMonkey – Do quick and simply edits to your store’s photos
Over – Put attractive text over your images 

Fotor – Simple and usable photo editing

Pixlr – Perfect for quick or more sophisticated editing for your sites images – Create and share awesome infographics with your customers

Improve Your Business

Peek – Fast feedback about how usable your website actually is

Shopify eCommerce Store Grader – Discover how good your store actually is 

Responsinator – See how your site looks on the most popular devices 
Wave – Accounting software that is built specifically for small businesses

Trello – Keep up to date and organised with this planner

Stride – Improve your management and keep track of what is happening with your customers

Murally – Keep track of ideas and brainstorm with others

MOZ Open Site Explorer – See how people are finding your store

Go Shippo – Labels and tracking for your stores packages 

Page Speed Insights – See how fast your website is on all devices

After Ship – Easily keep track of your shipping 

Hemingway – Make Sure your copy is at its best

Wunderlist – Collaborate and get organised with this tool

ClickTale – See what customers are responding to on your website

PadiTrack – Get more insights from your analytics 

Pipe Drive – Keep track of your sales and goals

Site Drop - Make DropBox more collaborative for your team

Yotpo – Get customers leaving reviews on your store’s site
SumAll – Get all of your analytics in one place

Live Web Insights –Monitor what’s happening in your store right now

Shop Pad – Make your look awesome on mobile and tablets

Screaming Frog SEO Spider – Get a quick review of your sites SEO

SEO Site Checkup – Put in your URL & see what is working & what you can improve with your SEO
Powtoon – Make professional yet fun presentations 

Mister Clipping – Make your photography look better and stand out 

Quick Sprout Grader – Discover how to get more traffic to your store 

Evernote – Organise your business and make your to do list easy to access 


Goodbits – Build amazing newsletters to connect with customers

Propelad AdGrader – Grade your Facebook ads to see how you can get more sales

Shopify Builder: Free Marketing Audit – Get advice on your site and how to improve your SEO & marketing efforts

Hubspot Blog Topic Generator – Discover topics to engage customers with on your store’s blog

Sweet Tooth – Set up a loyalty program to get your customers coming back for more

Mail Chimp – Easy to use email tool to get the most out of your email campaigns

Wistia – Make the most of your store’s video marketing

Hubspot Marketing Grader – Become a better marketer with this grader 
Vantage – Use data to identify trends and improve your marketing

Personal Bar –Increase sales by adding more personalisation features

Retail Tower – Get your products selling more through search engines 

Klaviyo – Get more out of your abandoned cart and marketing emails

Pop Up Window – Incorporate pop ups into your store
Google Trends – See if you are using the right keywords with this trend monitor

Better Coupon Box – Convert customers and get more sales through using coupons 

Price Waiter – Increase engagement and sales with offers and messages

Portent Content Idea Generator – Get ideas to boost your content marketing

Many Contacts – Collect emails to improve your email marketing campaigns

Slideshare – Create slides to improve your content

CoSchedule – Keep up to date with content with this calendar 

Over to you...

So that is our long list of 85 awesome and most free tools that can help you build a better eCommerce store but we are sure we have missed some. Let us know your favourites in the comments below!

1 comment

  • This is what I actually need. As an e-commerce store owner this post is like it’s made for me. I have learned a lot after reading this post. It has become easier to understand for explaining all these categories separately. The way of presenting the information was wonderful. I’m grateful for this post.

    annie on

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