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About Us


Hi, I'm John and I run the eCommerce Lift blog. I've built software for the eCommerce industry in the past and also built a hardware tech startup called Moocall. We created a tail mounted calving sensor that a cow can wear to notify the farmer when it is about to give birth; a bull mounted collar that reads ear tags on cows to know when they are in heat; and breeding management software in the middle (!).  eCommerce was our primary channel for selling them. 

Right now I am in the process of rebuilding a well known ecom brand which I've acquired and has been on the decline for a few years. I also work with a *very* limited number of clients (have to pay the bills, right!) on a few projects. Predominantly on the customer acquisition side (running their paid advertising). Businesses I've been working with cumulatively spent over $10M on ads in the past 12 months. 

So, I am also a Shopify Expert. But because I am so busy with my other businesses I only work with a very limited amount of other stores. Please don't be offended if I don't have the time to commit to helping you with your project.

I can help you get your store set up and running, give you some basic eCommerce training, advertising training, or do some on-the-fly customisation work for you. But my real talent is growth. I excel at acquiring customers and helping businesses getting set up to maximise their returns from those customers. I offer bespoke advertising management services, and more general eCommerce growth consulting services. I also offer an in-depth root and branch eCommerce business assessment, where I will take some time to study your business and then make some recommendations as to what changes you can make to grow your business. 

Be aware that this is a passion for me rather than a job. I do this out of my own interest & a willingness to give back. And again, please don't be offended if I don't have the time to take on your project, we get a lot of requests. 

I hope you enjoy my eCommerce blog. If you have any questions drop me a line!

John Larkin

eCommerceLift