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eCommerce Marketing

5 Reasons Why Your Store Should Have a Blog

5 Reasons Why Your Store Should Have a Blog

by John Larkin

John runs the blog here at eCommerceLift and is a verified Shopify Expert. Interested in an initial growth consultation? Click here

8 years ago

5 Reasons Why Your Store Should Have a Blog

A common question I hear eCommerce merchants constantly ask is “Should I be blogging?” It seems that some store owners and marketers still aren’t sold on the benefits of setting up a blog for their stores, while others perceive it to be too much work and fail with their blogs upkeep. So the question remains “Should I be blogging?” and the answer is yes!

Blogging has become so popular online due the fact that it has so many merits. It is an aspect of inbound marketing that adds palpable value for both merchants and customers alike and is now considered an essential part of eCommerce life.

In this post, we will be pointing out why you should be blogging and the value it will bring to your eCommerce store.

Connect with potential customers

The first and most obvious reason to start an eCommerce blog is to connect with customers. A blog is a great way for people who are potentially interested in your business to find you, read about your store and gauge whether you are right for them.

From niche products to clothing brands, customers finding you through a blog can be a very effective way to locate your store and see that they have an interest in what you are selling. Your blog content serves as an effective gateway to them discovering that there is a store that they are interested in.

Blogs also are as a reason for these customers to continually come back to you as they are effective at helping facilitate relationships. If content is regularly updated, customers will have a reason to continually return back to your blog and in turn, your store. It makes customers become loyal to the brand and build a relationship with you on a deeper level.

Improve your SEO

SEO is always an issue for eCommerce as you can be constantly struggling to reach your audience through search. Providing constant content on a blog can be an effective way to boost you up in regards to organic search.

Using keywords that are niche to your brand and building upon these can help you build up and effective way to get customers finding out about your store. However, SEO for blogging needs to be done right though as a few slip ups could leave your blog unable to be tracked. Having a cleanly coded blog, having original content such as videos, photography and writing and having correct links all can effect SEO. Therefore, if these aspects are perfected your store will be easier to find and reaching more people.

Provide social media content

When trying to build a social media following and an audience for your store, it can be difficult to find content to share and get your audience enthusiastic about. Finding memes, videos and content to regularly post up can be easier said than done. It is suggested that social media for businesses should be 80% content and 20% about their store and products so finding this 80% can be a little difficult and this is where having a blog can come in handy.

As obvious as it sounds blogs can provide merchants with content to share and promote on social media. It can reduce the struggle to find interesting content that will keep your customers coming back as you are creating it and controlling what you can put on social media.

This is also a great way to build an initial audience for your stores blog as you will be showing your content to an audience who already have an interest in your brand and have a high potential to share your blog and get it on the road to growing.

It markets your brand

Getting the word out about your business can be a difficult job that may be time consuming and ineffective but having a blog may be a perfect way to communicate about your brand. It can be one of the valuable ways to get the message out about your store and brand.

Blogs can let you market in multiple ways. You can write about anything that makes customers engage with your brand as posts about new product launches, how-to’s, the history of your brand and events you are involved in can all be an attractive draw for prospective customers looking gain insight into your business.

By providing content that shares these aspects of your business, customers can learn more about your brand, see what you are offering and be up to date with what you are selling. It can be a valuable way for customers drawn to your store and avenue for you to market your brand.

It adds credibility

If you want to be an industry leader, you need credibility. Merchants must prove that they know what they are selling and they are a brand that is relevant, trustworthy and knows that they are talking about. Blogging can assist you in showing customer and other companies that you are knowledgeable about what you are selling and have a certain expertise in your niche.

Sharing information about your industries goings on and explaining aspects of your products can show how well versed you are. It can also build trust that you are a business that knows what its customers are looking for and can cater towards them making it a valuable platform for your store.

Blogging may need a little effort and time to pay off but if merchants dedicate themselves to building a blog that has relevant and attractive content, you may find that it pays off and becomes a valuable marketing tool for your eCommerce store.


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